As a visionary (service-based) entrepreneur, while every past experience has built who your company is today ...if you are focused on growth, it’s important to note that 9 out of 10 times, what got you here will not get you there.
Read MoreWant to know how to develop your next product offering WITH the help of your customers/clients? Here are 5 ways to get insights before you put in too much time building your next product offer.
Your brand messaging matters. Do not overcomplicate it. I f your company has evolved over time, take the time to work Speak to the transformation you provide, and be clear on who you provide it for. I can’t tell you how many times I have heard people make intros and completely miss the mark.
Read MoreClients ask me all the time, "what is one of the best strategies to grow revenue?” I always ask them first about their strategies to upsell to their current and previous customer base. If someone has purchased from you once and you have proven to them that your company has added value and given them the result(s) they were looking for, what offers do you have for them next? How are you nurturing them to the next sale?
Read MoreDid you know that effective brand #positioning can drive higher profits? Entrepreneurs/CEOs who do the work to effectively position their brands are able to extract more value from the market. They have a deeper understanding of their customers’ needs and what it takes to fill those needs, which means they can charge premium prices and still capture more of the overall market. Since their business is well-positioned it will start to sell itself—by delivering on their brand promise exceptionally well.
Read MoreEver feel like you have tried everything but you are not attracting the right type of client you want for your business. Your current customers are asking for more time with you, and they expect it, yet don't value it. They want more custom changes to your core product offering but are not willing to pay extra. They complain because they haven't seen the full results you have promised---and in the end, they are draining you mentally and financially.
Read MoreWhen you started your #business, you had an idea of who you wanted to be; who you wanted to serve; how you were going to make money or make a large impact. But as you launched, built, and grew, who you were when you first started is not normally who you have become. It’s the nature of business. You live, you learn, and 9 out of 10 times you have to pivot to grow.
In last week’s article Part 1: Strategies to Help You Sustain and Grow Your Brand and Business in Uncertain Times, I shared the importance of companies shifting from a selling to a serving mentality. The article shared what many entrepreneurs were doing to support their customers, prospects, and communities in the midst of the chaos.
If you missed it, please do take a few minutes to review. In these unprecedented times, the brands/businesses that can show empathy and have the capacity for authentic servant leadership when your community needs it most will leave lasting impressions for years to come.
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