OUR CONSULTING & ADVISORY SERVICES
BUSINESS AND BRAND AUDIT
When it comes to our businesses, we’re used to asking “What’s next?” But when was the last time you asked “What’s possible?” Audits serve as a catalyst for innovation and positive change because they show you where opportunities lie for your business and your brand in areas like sales, digital marketing, systems and operations, and new ways to increase your impact and profits. We’ll map them out, from low-hanging fruit to long-term opportunities, so you’ll see not only what’s possible, but how to turn possibility into reality.
(RE)BRANDING STRATEGY Engagements
We lead brand-led business transformation engagements that will not only provide you with a messaging framework that will help you differentiate yourself in the marketplace, but will also help reconcile your target market, product offerings, sales pitch and marketing efforts--which is the key to accelerating the growth of your brand and business.
As companies evolve, pivot or grow, this is a key exercise to always ensure you are leading in the marketplace with your best, differentiated and validated foot forward. We do this by:
1 or 2 Day Branding Breakthrough Workshops with CEOs (and Their Teams)
Full Rebranding Strategy Engagement
This process will provide:
DISCOVERY: key stakeholder interviews internally and externally
RESEARCH: a competitive analysis
BRAND MESSAGING DEVELOPMENT: a brand architecture that will reconcile your values and differentiate your company in the marketplace
INTERNAL ALIGNMENT*: internal communications strategy to align your employees with your reinvigorated brand
OPERATIONAL PLAN: an audit to close the gaps between your brand, marketing, sales & service delivery within the new rebrand
VISUAL EXECUTION*: an updated visual identity that you can feel proud of and is aligned to your culture & values
MARKETING STRATEGY: an integrated marketing strategy that will provide guidance on how to best leverage your core touchpoints
*(depending on need)
BUSINESS MODEL DEVELOPMENT & StRATEGY
What is your vision and mission? What is the big problem(s) you are solving for? Who’s your ideal client? What are your revenue streams? Have you validated your product /service? How do you stand out in a commoditized market? What makes you different? How do you present a consistent message that’s aligned with your values and appealing to your target audience? These are just a few of the questions that go into developing your business model and brand.
Together, we’ll gain clarity on your offerings, pricing, strategic partnerships, marketing, operations, and a strategic plan for growth.
DIGITAL Sales STRATEGY
We offer strategy consulting to optimize digital marketing strategies for brand awareness, increasing your email lists, and mapping out you sales funnels to nurture your prospects to a sale.
ADVISORY (FOR GROWTH STARTUPS)
Our Advisory services are collaborative; together we’ll explore your business’ strengths and weaknesses, make strategic plans for long-term improvement, set agendas for your prioritized goals, and connect you to the resources you need to achieve them.
WORKSHOPS AND KEYNOTES
Whether you are a startup who is ready to scale and needs a rebrand, realignment of message, or growth strategy or a large corporation looking to encourage your employees to think and be agile like an entrepreneur in this world of constant innovation, Seema can start the conversation and provoke the kinds of ideas that move people to action through her engaging and very moving presentations.
REBRANDING TO SCALE (FOR GROWTH STARTUPS + CORPORATIONS):
Many times as entrepreneurs and companies grow, who they once were in the public eye is not who they have become...and that gap in the branding and positioning of the company reduces lead generation efforts, makes it more difficult for your sales teams to sell, can cause confusion in the market, and most importantly, can reduce your bottom line due to these factors alone. It may not happen from day one. However, there will come a time where you realize the process of getting your company to viability and momentum—is not the same process that will get you to growth and scale. That is the time to DISRUPT your own brand—so you finally have the opportunity to reconcile the public perception of your company after years of learnings and pivots w/ products, services, targets, successes, failed attempts, etc. to owning your excellence of who you have evolved to be....and strive to become. This workshop or talk will walk you through a brand-led business transformation exercise that will include:
The importance of rebranding, reinvigoration or repositioning your company
How rebranding is more than just your logo
The specific steps you (and your team) need to (re)brand
And how this effort can be the catalyst to sales and scale
STAND,(RE)BRAND, AND EXPAND, A FRAMEWORK TO ACCELERATE GROWTH
This workshop or talk is based on Seema’s proven, proprietary framework to help growth ready businesses, scale and expand in today’s crowded marketplaces. This informative presentation/workshop can be an overview or a working session where you and your team will uncover opportunities to get clear on your messaging, build authority in your market, evolve your business model to create more leads and more impact.
PERSONAL BRANDING FOR CEOs AND FOUNDERS TO GROW YOUR BUSINESS:
Personal branding is a leadership requirement in this day and age. The same way a brand helps differentiate and position the company and is no different for CEOs and their company leadership. In this talk or workshop discover how to expand your CEO or Founder brand to help you and your company stand out in the marketplace.
INTRAPRENEURSHIP: HOW TO DRIVE INNOVATION IN YOUR COMPANY WITHOUT THE TITLE (for corporations):
Corporations realize, that now more than ever before, there is a need to innovate. If they want to do more than just sustain market share, they must disrupt the norm. In the information revolution, the “Internet of Things” and the rise in FinTech, MedTech, InsureTech, etc. makes it possible for all to identify, build and lead “disruptive” projects internally and externally. This talk will provide a for identifying and steps for pursuing an idea that could drive innovation within your company at any level and at any title.
All topics are customizable to your group and the theme of the event.,
For speaking engagement inquires and availability, please email info@disruptive.CEO or call 301.346.5819